WHY I CHOOSE TO SUPPORT OTHER AUTHORS, NOT COMPETE AGAINST THEM

One of the perks of having worked for big corporations for over 15 years, is that I learned the principles of consumer goods marketing.  And one of the key facts about selling a product is that the BIGGER the pie, the BIGGER the opportunity for all who play in a particular arena.  If your pool […]

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LET’S TALK SOCK PUPPETS and TROLLS. DO YOUR REVIEWS REALLY MATTER TO YOUR FAVORITE AUTHORS?

Absolutely!  When a very recent string of suspicious reviews started popping up on Amazon for my bestseller (yep, it just started), it prompted me to follow up with a few author friends regarding the gorilla marketing tactic known as “sockpuppeting” or “trolling.”  (That’s when an author/publisher hires a company or charges fans to post FAKE […]

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